Om Venkatesh Sharma
Vol. 18, Issue 1, Jul-Dec 2024
Abstract:
In the evolving landscape of digital marketing, early-stage wellness start-ups face critical decisions regarding cost-effective customer acquisition. Traditional paid advertising methods such as Google Ads and Meta Ads, while offering scalability, often impose high and unpredictable Cost-Per-Acquisition (CPA) rates—posing significant budgetary challenges for bootstrapped ventures. This study investigates the viability of micro-influencer marketing as an alternative to paid ads by constructing a CPA break-even analysis framework specifically tailored for wellness start-ups.
DOI: http://doi.org/10.37648/ijrmst.v18i01.012
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